Blog

Pantone’s shades of the summer

27/07/2017 Pantone’s shades of the summer

There is a “natural” affinity between COEX and the Pantone Color Institute’s colours for 2017. At the top of the list is Greenery, The Colour of the Year, which satifies our desire for nature and verdance.

Each year, the Pantone Color Institute, the No. 1 authority on colour, offers us “a colour snapshot of what is happening in our global culture” by defining its Fashion Color Report. In 2017, as a sign of a widespread yearning for nature and “green” - which is at the very heart of COEX technology - Greenery, a yellow-green shade, was chosen as the “Colour of the Year”. This is because it provides us with “the sense of reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejeuvinate and revitalise, Greenery symbolises the reconnection we seek with nature, one another and a larger purpose” (Leatrice Eiseman, Executive Director of the Pantone Color Institute).

Fresh and zesty, Greenery evokes the lushness of nature and its perpetual renewal. It is particularly suited to interior design and furnishings, including fabric, because of the way in which it responds to our need to “oxygenate and reinvigorate”: something we yearn for indoors too, whether at home or in the office where most of our time is spent.
Likewise, the influence colours have on our psychological, physical and emotional wellbeing has been proven by chromotherapy. If we wish to ensure our wellbeing, we need to make sound choices, not only in the fabrics and materials we wear and furnish with – which should be 100% natural and safe, where possible and not chemically treated – but also the right shades. And, if green is the quintessential colour of nature and evokes a sense of balance and dynamism, then Greenery, which is well suited to neutral and warm brown shades, will undoubtedly contribute to transforming an environment into an oasis of peace and wellbeing, providing the feeling of vitality typical of the great outdoors.

Again, in response to our need for energy and vitality, the Pantone Color institute offers us Primrose Yellow, a sunny yellow shade and a metaphor for summer days filled with good cheer and sunshine. 
Although the most popular shade for the height of summer may be crisp white, for both clothing and soft furnishings – the materials of choice being linen, cotton and hemp, also available in COEX total white – the Pantone Color Institute proposes two intersting pink palettes for Summer 2017: Pale Dogwood is a subtle, dusty pink, which derives its name from the Californian shrub and creates the perfect setting in which to relax and unwind. It is the embodiment of nature and purity, just like a COEX home; and Pink Yarrow, a hot, fuchsia pink, which becomes even more vivid when combined with the brilliance of white or the natural verdance of Greenery. Furthermore, green and pink are considered by interior designers and chromotherapists to be very en vogue and a colour combination that confers poise and elegance: it has a feminine edge and is particularly suited to the bedroom, particularly light pink; it is captivating and stimulating, bringing the look of Summer 2017 into your living space.

Turning down the dial with the cooler colours, Pantone renders 2017 with Island Paradise, a cool blue green shade that entices us to escape beyond the horizon; intense Lapis Blue, conferring radiance and energy; and Niagara, a shade that offers a sense of comfort, security and trust. The latter characteristics can also be said of COEX fabric, an elegant, 100% natural and fireproof screen, which can be made up in a wide variety of colours. Adding a pinch of spice, Pantone 2017 also features Flame, a flamboyant and vivacious red-based orange, which should be used sparingly for accessories or individual pieces – to create “fireproof” chic: something that COEX, “by its very nature”, does best!

Cookie help us to supply our services. Using these services, you accept the cookies use from our side. Read more.

Close

COOKIES POLICY

This website uses cookies and similar technologies to ensure the proper functioning of procedures and to improve your experience using online applications. This notice provides with detailed information on cookies and similar technologies, on their use and their management.
A cookie is a small piece of text (letters and/or numbers) allowing a web server to store on a client (browser) information to be used during the visit to the site itself (session cookies) or later, even after several days (persistent cookies). Cookies are stored by the used browser on the used device (computer, tablet, smartphone) according to the preferences set by the user.
Similar technologies, like for example web beacon, clear GIFS and all forms of local storage introduced by HTML5, can be used to gather information about users’ activities and services’ use.
Hereafter cookies and any other similar technologies will be referred to simply as "cookies".

Types of cookies

According to the different features and use of cookies, it is possible to list different categories:

  • Strictly necessary cookies. These cookies are essential to the proper functioning of a site; they are used to manage logins and to give access to the private functions of a site.
  • Analysis and performance cookies. These cookies are used to gather information and to analyze the traffic and the site use in an anonymous way. These cookies don’t identify users, but, for example, allow tracking if the same user comes back to the site in different moments. Moreover they allow to monitor the system and to improve its performances and usability. It’s possible to disable these cookies without losing any functionalities.
  • Profiling cookies. These are permanent cookies used (anonymously and not) to track users’ preferences and to improve their surfing experience. This site doesn’t use this type of cookies.

Third-party cookies

By visiting a website it is possible to receive cookies both from the website itself (“First-party cookies”) and from sites managed by other organizations (“Third-party cookies”). A significant example is represented by the presence of Facebook, Twitter, Google+ and LinkedIn "social plugins". They are parts of the visited page that are generated directly by the above mentioned sites and incorporated in the host site. The most common use of social plugins is aimed at the sharing of contents on the social networks.
The presence of these plugins means the transmission of cookies from and to sites managed by third parties. The management of the information gathered by “third-parties” is regulated by the relevant notices, please read through them. To ensure a better transparency and convenience, please find here the addresses to the different notices and procedures to manage cookies.

Google Analytics

The site includes some components sent by Google Analytics too, a service to analyze the web traffic delivered by Google, Inc. ("Google"). They are third-parties cookies as well, gathered and managed anonymously to monitor and improve the performance of the host site (performance cookies).
Google Analytics uses "cookies" to gather and analyze anonymously information on the use preferences of the site (User IP address included). Information is gathered by Google Analytics, which processes it in order to write out reports on the activities on the website for the site managers. This site doesn’t use (and doesn’t allow third-parties to use) Google’s analysis tool to monitor or to gather personal information that can identify users. Google doesn’t link an IP address to any other data owned by Google, and never tries to link an IP address to a user’s identity. Google can share this information with third-parties where provided by the law or in case these third-parties process this information on behalf of Google.
Visit this link for more information: https://www.google.com/policies/privacy/partners/
Users can selectively disable the functionalities of Google Analytics by installing on their browsers Opt-out Browser Add-on provided by Google. Visit this link to read more about how to disable Google Analytics: https://tools.google.com/dlpage/gaoptout

Lifetime of cookies

Some cookies (session cookies) are active till the browser is closed or the user logs out. Other cookies “survive” when the browser is closed and are available for further visits.
These cookies are called persistent cookies and their lifetime is set by the server when they are created. In some cases there’s an expiration date, in other their lifetime is unlimited.

Cookies management

Users can enable or disable cookies through the settings of their browsers. Warning: by partially or totally disabling technical cookies, the use of functionalities of the site reserved to registered users may be compromised. Anyway, access to public contents is always available, even when cookies are totally disabled. By disabling “third-parties” cookies, surfing isn’t compromised at all. Settings can be set specifically for the different sites and web applications. Moreover, the best browsers allow having different settings for “first-parties” and “third-parties” cookies. As an example, in Firefox it’s possible to open a control panel through menu Tools ->Options ->Privacy, where users can set whether to enable or disable the different types of cookies and even delete them.